The Cultural Environment of International Business
Type
Book
Authors
ISBN 10
0538800038
ISBN 13
9780538800037
Category
General Reference - Social Sciences
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Publication Year
1992
Publisher
South-Western Publishing, United States
Pages
272
Description
This book provides comprehensive coverage of international business relationships, and goes further to explain how deeply these relationships are affected by cultural differences, such as religious beliefs, values, education, social strata and politics. The third edition reflects recent changes in the global business environment. Real-world examples show how major corporations have dealt successfully with cultural differences, and provide readers with guidelines for understanding and managing relationships between organizations from different cultures.
Number of Copies
1
